Emerald Pinkerton

Specialties: Identifying appropriate marketing component mix then planning, building, executing, managing and measuring success metrics for both strategic and tactical lead generation marketing campaigns.

Email marketing, automation, nurturing campaigns and lead scoring (Pardot).

Cross-team communication and relationship building.

End-to-end campaign program/project management, virtual events, copy writing and editing, creative campaign theme development.

Interviewing customers for case studies and references.

Agency and vendor contacts and relationship management.

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